Digital Marketing Manager

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Job Summary:

We are seeking a highly skilled and results-driven Digital Marketer with 4+ years of experience to manage and optimize our online marketing initiatives. The ideal candidate should be proficient in SEO, Email Marketing, LinkedIn Marketing, and Digital Trend Analysis, with a strong ability to plan, execute, and measure digital campaigns that drive brand visibility, lead generation, and customer engagement.

Key Responsibilities:

• Develop and implement effective digital marketing strategies across multiple channels.
• Perform SEO optimization including keyword research, on-page/off-page SEO, competitor analysis, and performance tracking.
• Create and execute targeted email marketing campaigns to increase customer engagement and conversions.
• Manage and optimize LinkedIn marketing activities including content posting, lead generation, and audience engagement.
• Analyze market trends, competitor performance, and digital insights to improve campaign effectiveness.
• Monitor and report performance of all digital campaigns using analytics tools (Google Analytics, Search Console, etc.).
• Collaborate with the content and design teams to create high-performing creatives and marketing materials.
• Manage paid promotions (as needed) and ensure optimization for best ROI.
• Stay updated with latest digital marketing trends, tools, and algorithm changes.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• 4+ years of hands-on experience in digital marketing roles.
• Strong expertise in SEO, including Google Tools and SEO software.
• Proven experience in Email Marketing platforms (Mailchimp, Zoho Campaigns, HubSpot, etc.).
• Experience in LinkedIn marketing for branding and lead generation.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong communication, content planning, and strategic thinking abilities.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills (Optional)

• Knowledge of PPC/Google Ads
• Basic graphic design or Canva skills
• Experience with automation tools

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