Digital Marketing Manager

Key Responsibilities:

Responsible for generating revenue and achieving growth targets.

Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.

Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.

Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.

Regular usability checks for English and other language websites for maximum localization impact.

Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums

Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.

Evaluate and finalize all design-related tasks.

Keyskills

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required:

Proven experience in Digital Marketing for a Media Agency. Should have worked on the Media agency outreach to attract B2B clients.

Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.

Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.

Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.

Practical knowledge of SEO and PPC of online marketing industry

Proven experience in stakeholder management

Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.

Ability to ideate and engage existing clients and prospective clients through email marketing

Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization