Digital Marketing Intern

Job Title: Digital Marketing Intern (6-Month Immersive Program)

Location: BTM Layout, Bangalore
Job Type: Internship
Duration: 6 Months

About Vikgol:

At Vikgol, we're not just another company in [Your Industry] – we're pioneers. Our mission is to [State your mission]. We foster a culture of innovation, collaboration, and growth, and we believe in investing in the next generation of marketing talent. This 6-month internship is designed to be a transformative, hands-on learning experience.

Internship Overview: A 6-Month Journey into Digital Marketing

Ready to move beyond theory and dive deep into the real world of digital marketing? This isn't just a coffee-fetching role; it's a structured, 6-month immersive program designed to equip you with practical, portfolio-worthy skills.

You will be integrated into our marketing team, working on live campaigns and contributing to projects that drive real business results. By the end of your internship, you will have a comprehensive understanding of the digital marketing funnel and tangible achievements to discuss in future interviews.

Key Responsibilities & Learning Objectives:

Throughout your 6 months with us, you will gain hands-on experience in:

• Content Marketing & Social Media Management:
• Create, schedule, and publish engaging content across platforms like Instagram, LinkedIn, Facebook, and TikTok.
• Assist in developing a monthly content calendar and learn to maintain a consistent brand voice.
• Monitor social channels, engage with our community, and use social listening tools to gather insights.
• Contribute to blog post ideas and learn the basics of copywriting for different formats.
• Search Engine Optimization (SEO) & Content Strategy:
• Conduct keyword research and competitor analysis to inform our content strategy.
• Learn to optimize website pages and blog posts for on-page SEO (meta tags, headers, etc.).
• Gain exposure to technical SEO concepts using Google Search Console.
• Email Marketing Automation:
• Assist in building and segmenting email lists in platforms like Mailchimp, Klaviyo, or HubSpot.
• Help design and code email templates for newsletters, lead nurturing, and promotional campaigns.
• Analyze campaign performance metrics (open rates, click-through rates, conversions).
• Analytics, Data & Reporting:
• Become proficient in using Google Analytics to track website traffic and user behavior.
• Assist in compiling monthly performance reports for social media, email, and web metrics.
• Learn to translate data into actionable insights and recommendations.
• Campaign Support & Strategy:
• Participate in brainstorming sessions for upcoming marketing campaigns.
• Support the execution of paid social media or Google Ads campaigns (optional, if applicable).

What We're Looking For (Qualifications):

Required:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
• A genuine passion for digital marketing and a strong desire to learn and grow.
• Excellent written and verbal communication skills – you know how to craft a compelling message.
• Familiarity with major social media platforms and an understanding of what makes content engaging.
• Proactive, curious, and not afraid to ask questions or suggest new ideas.
• Strong organizational skills and the ability to manage multiple tasks.

Preferred (Nice-to-Haves):

• Basic experience with a social media scheduler (e.g., Hootsuite, Buffer), Canva, or Google Analytics.
• Any previous internship or personal project related to marketing (e.g., managing a blog, a social media account for a club, etc.).
• A basic understanding of SEO principles or email marketing best practices.

What You'll Gain from This 6-Month Experience:

• Mentorship & Training: Receive dedicated guidance from experienced mentors and participate in structured training sessions on key digital marketing tools and concepts.
• A Robust Portfolio: You will leave with a portfolio of real work, including content you created, reports you analyzed, and campaigns you supported.
• Comprehensive Skill Development: Gain a well-rounded skill set across social media, SEO, email, and analytics that will make you a competitive job candidate.
• Certificate of Completion & Letter of Recommendation: Upon successful completion of the 6-month internship, receive a formal certificate and a LinkedIn recommendation.
• Networking Opportunities: Connect with professionals across the company and industry.

Job Type: Internship
Contract length: 6 months