Digital Marketing

1. Content Creation & Branding:

Design and create engaging motion graphics, video content, and static graphic posts for social media and ads.

Develop content strategies aligned with brand goals to drive engagement and awareness.

Craft compelling narratives to highlight the platform's unique value propositions.

2. Lead Generation:

Design and implement lead generation strategies to drive doctor appointments via the app and website.

Optimize landing pages, CTAs, and forms to maximize conversions.

Use retargeting and remarketing techniques to recapture potential leads.

3. Brand Awareness & App Growth:

Plan and execute campaigns to boost brand visibility and increase app downloads.

Leverage social media, influencer marketing, and partnerships to drive awareness.

Develop and manage SEO strategies to improve organic visibility.

4. Sales Growth:

Design and execute strategies to increase sales of Ayurvedic medicines, supplements, and products through the marketplace.

Launch targeted promotions and campaigns for best-selling and underperforming products.

Analyze sales data to identify trends and opportunities.

5. Data Analysis & Strategy Refinement:

Use tools like Google Analytics, Firebase, and CRM dashboards to track performance metrics.

Analyze campaign performance, website/app traffic, and lead funnel conversion rates.

Conduct A/B testing and continuous optimization for better ROI.

Segment customers based on behaviour and demographics for targeted marketing.

6. Performance Marketing:

Plan and manage paid campaigns on Google Ads, Facebook, and other platforms.

Monitor key metrics such as CTR, CPC, and ROI to optimize campaigns.

Drive traffic and conversions through PPC, social media ads, and affiliate marketing.

7. E-commerce Marketing:

Enhance user experience on the platform to improve product discoverability.

Leverage email marketing, loyalty programs, and push notifications to drive repeat purchases.

Optimize product listings with SEO-rich descriptions and high-quality visuals.

8. Continuous Improvement:

Keep abreast of industry trends and competitor strategies.

Regularly review and refine strategies to align with business goals.

Gather and incorporate customer feedback into campaigns.

Key Skills & Expertise:

Content Creation: Proficiency in tools like Adobe Suite, Canva, or similar.

SEO & SEM: Proven track record in organic traffic growth and paid search optimization.

Performance Marketing: Experience with Google Ads, Facebook Ads, and programmatic platforms.

Data Analytics: Familiarity with Google Analytics, Firebase, Hotjar, Tableau, or Power BI.

E-commerce Marketing: Understanding of online marketplace dynamics and sales optimization.

CRM Tools: Experience with platforms like HubSpot, Zoho, or Salesforce.

A/B Testing & Optimization: Ability to test and refine campaigns for better performance.

Preferred Qualifications:

4+ years of experience in a similar marketing role.

Prior experience with B2C companies, particularly app-based and product-driven platforms.

Proven expertise in lead generation, product sales, and e-commerce growth.

Background in healthcare, wellness, or e-commerce industries (bonus for Ayurvedic exposure).

Strong analytical mindset with a data-driven approach.

Excellent communication and storytelling skills.

Hands-on experience in lead generation and app marketing.

What We Offer:

Opportunity to work on an impactful mission in the wellness space.

A collaborative and innovative work environment.

Competitive compensation and growth opportunities.

Flexibility to experiment and implement your ideas.

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