Digital Marketing - Female

Job Summary

As a Digital Marketer, you will develop, execute, and optimize digital marketing campaigns to build brand awareness, drive traffic, and increase online sales. You’ll work closely with our creative team to maintain a consistent brand voice across all channels and ensure the boutique stands out in a competitive fashion market.

Key Responsibilities

• Social Media Marketing:
• Manage and grow social media channels (Instagram, Facebook, Pinterest, TikTok, etc.).
• Plan and create engaging content, including posts, stories, and reels.
• Partner with influencers and manage brand collaborations.
• Email Marketing:
• Design and deploy newsletters and promotional campaigns.
• Build and segment email lists.
• Track open rates, CTRs, and conversions.
• Website & E-Commerce Management:
• Update product listings, manage seasonal campaigns, and ensure UX/UI is aligned with brand.
• Optimize pages for SEO and conversion.
• Monitor website analytics using Google Analytics, Shopify, etc.
• Digital Advertising:
• Plan and run targeted ads (Google Ads, Meta Ads, Pinterest, etc.).
• Allocate budgets and monitor ROAS and CPA.
• A/B test creatives and messaging.
• Analytics & Reporting:
• Track KPIs and compile monthly performance reports.
• Make data-driven recommendations for marketing improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 1+ years experience in digital marketing, preferably in fashion, retail, or lifestyle brands
• Strong knowledge of social media platforms, digital advertising, SEO, and email marketing tools
• Experience with platforms like Shopify, Canva, Meta Business Manager, Google Ads
• Excellent written and visual communication skills
• Passion for fashion, design, and boutique branding

Preferred Skills

• Convert leads from Insta, WhatsApp, FB, and phone inquiries
• Should post regularly on Insta and FB
• Knowledge of fashion/luxury customer behaviors
• Event marketing or PR exposure is a plus

Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Experience: 1+ years (Freshers can apply)

Salary offer: ₹10000 + incentives (5% of each conversion).

Job Location: Kochi

**** Female Candidates Required ****

Job Types: Full-time, Permanent

Pay: From ₹11,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing in fashion, retail, or lifestyle brands: 1 year (Preferred)
• Convert leads from social media, and phone inquiries: 1 year (Preferred)
• Regularly post on Insta and FB: 1 year (Preferred)
• Knowledge of fashion design: 1 year (Preferred)

Work Location: In person