Digital Marketing - Expert

Key Responsibilities:

• Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.
• Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments. • Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.
• Set up and maintain pixels, conversion APIs, and tracking dashboards.
• Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.
• Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services.
• Collaborate with content, design, and tech teams for cohesive growth campaigns.
• Monitor daily campaign performance and prepare weekly ROI reports.
• Run A/B tests to identify winning creatives, keywords, and audience strategies.
• Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.

Requirements:

• 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.
• Proven track record of lead generation campaigns in regulated industries.
• Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.
• Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.
• Experience in G2/Google Ads financial verification & Meta policy approvals.
• Excellent analytical skills with expertise in data-driven campaign optimization.
• Ability to manage large ad spends while driving performance efficiency.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person