Digital Marketing Executive

About the Role

We are hiring a Digital Marketing Executive who can execute effective digital strategies, monitor on-going campaigns, and drive measurable improvements across our online platforms. The ideal candidate should stay updated with industry trends and handle day-to-day digital operations efficiently.

Key Responsibilities

• Set up and manage SEO activities to improve website rankings and organic reach.
• Manage social media platforms including Instagram, Facebook (Meta), and YouTube.
• Plan, launch, and track Meta Ads campaigns to target the right audience.
• Execute content marketing activities-planning posting schedules, distribution, coordination, and performance tracking (no creative content creation required).
• Work with influencers where required and coordinate end-to-end influencer marketing activities.
• Monitor analytics on all platforms to identify optimisation opportunities.
• Collaborate closely with the marketing team to map out weekly and monthly digital plans.

Required Skills & Qualifications

• 1-2 years of proven experience in Digital Marketing.
• Strong knowledge of SEO, SMM, Meta Ads, Instagram, Facebook, and YouTube management.
• Hands-on experience in content marketing: content planning, scheduling, posting, and optimisation (not content creation).
• Experience in influencer marketing or working with influencers is a strong plus.
• Ability to manage multiple tasks and meet deadlines efficiently.
• Strong analytical and coordination skills.

Preferred Attributes

• Familiarity with digital KPIs and reporting.
• Prior experience coordinating influencer collaborations and content workflows.
• Proactive in identifying areas for improvement and following structured marketing processes.

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