Digital Marketing Executive

Summary

We are looking for highly creative Digital Marketing Specialist with 2-4 years of Inbound Marketing experience. As a Digital Marketing Specialist, you will be responsible for strategizing, planning and executing company's digital marketing campaigns to increase brand awareness and lead generation.

Roles and Responsibilities

• Manage in-house website for online lead generation, optimal search engine rankings, online reputation
• Develop & manage lead generation campaign using Google and LinkedIn
• Increase brand awareness using social media marketing on LinkedIn
• Manage and handle all digital marketing campaigns like SEO, SEM, SMO, PPC.
• Building strategy for search engine optimization by using On-page and Off-Page SEO activity
• Setting and optimizing Keyword Planner, Google AdWords and Search campaign
• Executing internal & external link building activities
  Setting up and building a successful inbound marketing program based on content marketing
• Content calendar planning, working closely with content writer and creative agency for content development for digital campaigns, social media, website etc. (blogs, case studies, sales presentation, newsletters etc.)

Requirements

• Experience & certification (Inbound Marketing & CRM) in HubSpot (Is Must)
• Experience in lead generation campaigns
• Experience in SEO, SEM, SMO, PPC, social media, email marketing, content marketing and web analytics/google analytics
• In-depth knowledge of Ad Platforms: AdWords, Keyword Planner etc.
• Knowledge on HTML and WordPress,
• Experience in working with designers/creative agency/content editors and provide the right inputs for effective delivery of campaign.
• Highly creative with excellent analytical abilities
• Must be passionate about digital and interactive marketing strategies
• Great research, organizational, and learning