Digital Marketing Executive

We are looking for a highly skilled and results-driven Digital Marketing Executive with hands-on experience in Google Ads, Facebook Ads, and overall performance marketing. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on paid digital marketing campaigns to drive high-quality traffic, generate leads, and achieve ROI goals.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube) to drive traffic and conversions.
• Set up, manage, and optimize Facebook/Meta Ads campaigns (including Instagram) focused on performance and ROI.
• Monitor, analyze, and report on campaign performance using platforms such as Google Analytics, Meta Ads Manager, and other tools.
• Conduct keyword research, A/B testing, audience segmentation, and creative testing to improve campaign performance.
• Collaborate with creative and content teams to develop compelling ad creatives and copy.
• Maintain and optimize landing pages for improved user experience and higher conversion rates.
• Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, and make data-driven decisions to improve performance.
• Stay updated with the latest trends, tools, and best practices in performance marketing and paid media.
• Provide weekly/monthly campaign performance reports with actionable insights.

Required Skills and Qualifications:

• 1+ years of proven experience in Google Ads and Facebook Ads campaign management.
• Strong knowledge of performance marketing, conversion tracking, and campaign optimization.
• Experience with Google Analytics, Tag Manager, Facebook Pixel, and UTM tracking.
• Analytical mindset with strong problem-solving skills and attention to detail.
• Experience with remarketing/retargeting, audience segmentation, and funnel optimization.
• Ability to work independently and manage multiple campaigns simultaneously.
• Good understanding of SEO, email marketing, and landing page optimization (preferred but not mandatory).
• Bachelor's degree in Marketing, Digital Media, Business, or a related field (preferred).

Nice to Have:

• Experience with LinkedIn Ads, or other paid media platforms.
• Familiarity with eCommerce platforms like Shopify or WooCommerce.

Job Type: Full-time

Work Location: In person