Digital Marketing Executive

Vidyalankar is specifically looking for a dynamic candidate who can take ownership of building and managing our entire digital marketing presence, which at present is very minimal.

The ideal candidate should be someone who can create a roadmap, execute campaigns across platforms, manage content, and drive brand awareness as well as lead generation.

• Location: Dadar West
• Working days: Mon-Sat
• Timings: 10:00 am -6:30 pm
• Experience : 2-3 years

Role and Responsibilities:

• Decide the overall marketing strategy & calendar for brand awareness and lead generation
• Ideate, Research & Write Content / Scripts for posts on IG & YouTube, whatsapp content & long form articles
• Present content in videos to be posted on social media channels
• Schedule & upload posts to social media channels, whatsapp & blogs
• Collaborate with the graphic designer / editor to edit creatives / videos
• Respond to online comments, DMs etc. as needed
• Coordinate with the marketing agency to ensure performance of paid ads on Google, Instagram, LinkedIn etc.
• Do research for seminars / webinars & create ppts as needed.
• Speak at the seminars, webinars, events as needed.
• Generate weekly reports of work done, outcomes achieved.
• Upload leads to CRM & clean leads base in CRM at regular intervals.
• Participate in event planning, organization & execution as required
• Create lead forms, webinar pages / events to collect registrations for events
• Draft & send WhatsApp to specific lead sets for lead nurturing
• Research, study, learn and stay up to date regarding all educational information.
• Fulfill any other marketing related tasks assigned

Requirements:

• Knowledge:

- Excellent command over English and Hindi or Marathi.

- Should ideally have experience creating & uploading content for IG, FB, YouTube

& LinkedIn

- Should have knowledge of how paid campaigns on IG, FB, Google work &

important metrics to track

- Should ideally have experience working with some CRM (ExtraaEdge / Zoho /

Salesforce etc. in the past)

• Skills:

- Ability to create a marketing roadmap to attract the right leads

- Content writing, presenting and communication

- Great aesthetic sense

- Creative and data driven at the same time

- Ability to learn new things, software quickly

- Ability to get multiple things done on time, every time

• Behavior:

- Easy to work with

- Takes initiative in identifying the right marketing channels

- Loves planning & execution both

- Takes ownership of all work

- Extreme attention to detail

- Experimentation oriented mindset

- Works at a fast pace

- Plans for their work daily before starting work

- Does not give up – does whatever it takes to generate high numbers of relevant

leads at a low cos

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Application Question(s):

• Where are you located in Mumbai?

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person