Digital Marketing Executive

In this role at Value4media, you will be responsible for planning, launching, and optimizing paid campaigns on Meta platforms such as Facebook and Instagram. You will also manage the social media content calendar, ensuring timely posting and engagement with the audience. Additionally, you will be required to perform keyword research, SEO audits, and execute on-page and off-page strategies. Monitoring and analyzing performance metrics like ROAS, CTR, CPC, and search rankings will be a crucial part of your responsibilities. You will utilize tools like Meta Business Suite, Google Analytics, and SEO platforms for reporting and insights. It is essential to stay updated on industry trends and algorithm updates to refine strategies. Key Responsibilities: - Plan launch and optimize paid campaigns on Meta platforms Facebook and Instagram - Manage social media content calendar and ensure timely posting and engagement - Perform keyword research, SEO audits, and execute on-page and off-page strategies - Monitor and analyze performance metrics like ROAS, CTR, CPC, and search rankings - Utilize tools like Meta Business Suite, Google Analytics, and SEO platforms for reporting and insights - Stay updated on industry trends and algorithm updates to refine strategies Qualifications Required: - Demonstrated 2 to 4 years of hands-on experience in digital marketing - Strong command over Meta ads and performance optimization - Experience in operating SEO tools like SEMrush, Ahrefs, and Google Search Console - Apply an analytical mindset to manage multiple campaigns and report ROI - Experience in Google Ads or YouTube marketing is a plus At Value4media, we specialize in crafting dynamic marketing strategies that elevate your brand presence. With expertise spanning across social media, influencer marketing, content creation, and business consultancy, we tailor solutions that deliver measurable results. Whether you're looking to build a strong digital footprint, engage influencers, or refine your business strategy, we are your trusted partner in growth.,