Digital Marketing Executive

As a Digital Marketing Specialist, your role involves planning and executing various digital marketing campaigns to enhance the online presence of the company. You will be responsible for managing the company's website and social media platforms, measuring the performance of campaigns, and optimizing strategies based on insights gained. Your analytical skills will be crucial in evaluating customer experiences across different channels and implementing SEO recommendations. Collaborating with internal teams to enhance user experience and creating engaging content for various platforms are also part of your key responsibilities. Your key responsibilities include: - Planning and executing digital marketing campaigns across various channels - Managing the company's website and social media platforms - Measuring and reporting the performance of campaigns against goals - Identifying trends and optimizing strategies based on insights - Collaborating with internal teams to create landing pages and improve user experience - Researching and implementing SEO recommendations - Creating engaging content for blogs, newsletters, website, and social media - Managing online reputation and responding to customer queries - Coordinating with vendors and agencies for campaign execution as required Qualifications required: - Proven experience in digital marketing - Strong analytical skills and ability to evaluate customer experience - In-depth knowledge of SEO/SEM, social media, and email marketing - Excellent communication and writing skills - Ability to work well in a team and collaborate effectively,