Digital Marketing Executive

A highly motivated Digital Marketing Executive with 2 -4 years of hands-on experience in both on-page and off-page SEO. The ideal candidate should also have working knowledge of Google Tag Manager (GTM) & Google Analytics. Basic understanding of PPC campaigns is a plus.

Key Responsibilities

• Plan and execute SEO strategies to improve organic ranking and targeted traffic.
• Conduct keyword research and competitor analysis.
• Optimize website content, landing pages, and blog posts in SEO best practice.
• Do technical SEO audits and fix issues.
• Monitor and adapt to Google algorithm updates, implementing required changes swiftly and effectively.
• Monitor the website, its performance, and its reliability, utilizing Google Analytics, Search Console, and other SEO tools.
• Implement and manage tracking tags via Google Tag Manager (GTM).
• Working alongside the content and development teams to help implement SEO best practices.
• Support paid search campaigns (basic PPC exposure preferred).

Key Requirements

• 23 years of proven SEO experience (on-page & off-page).
• In-depth knowledge in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog.
• Good Knowledge of Google Algorithm Updates and the ability to adapt SEO strategy accordingly.
• Experience with GTM, Google Analytics, and Search Console.
• Basic Knowledge of HTML/CSS and content management systems such as WordPress and Shopify.
• Working knowledge of Excel (data analysis, VLOOKUP, basic formulas, etc.).
• Exposure to PPC methods and Google Ads is an advantage.
• Strong analytical and decision-making skills.
• Excellent In writing and communication.