Digital Marketing Executive – Sales & Marketing Team

Role Overview:

We are looking for a creative and results-driven Digital Marketing Executive who can generate quality leads for our services and create impactful marketing materials to capture the market. This role requires both strategic thinking for lead generation and hands-on design skills to produce engaging visuals.

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Google Ads, etc.)

Generate high-quality leads that align with sales targets

Create visually appealing posters, banners, and other marketing materials for campaigns and promotions

Develop social media content calendars and track engagement metrics

Collaborate with the Sales Team to align marketing strategies with lead conversion goals

Research and implement new marketing trends and tools for improved reach and ROI

Requirements:

Proven experience in digital marketing and lead generation

Strong skills in graphic design tools (Canva, Adobe Photoshop, Illustrator, etc.)

Ability to create eye-catching marketing creatives for both online and offline use

Knowledge of SEO, SEM, and social media algorithms

Strong communication skills and a results-oriented mindset

Preferred Qualifications:

Experience in start-ups or service-based businesses or Freelance Experience

• Knowledge of IT & Software realated sector is a plus