Digital Marketing Executive/ Product Marketer

Job Summary

We are looking for a dynamic and results-driven Product Digital Marketing Executive to promote and grow our digital products. The ideal candidate will be responsible for planning and executing online marketing strategies that increase product visibility, drive user acquisition, and boost overall product performance. This role requires strong product understanding, creativity, analytical thinking, and hands-on experience with digital marketing platforms.

Key Responsibilities

• Develop and implement digital marketing strategies focused on product awareness, engagement, and conversions.
• Plan and execute campaigns across Google Ads, Meta Ads, email marketing, and other digital channels.
• Promote product features, benefits, and USPs through targeted online campaigns.
• Create and manage product-focused content for social media, blogs, landing pages, and email campaigns.
• Optimize product listings or pages for SEO to improve organic visibility.
• Analyze product performance metrics, user behavior, and marketing KPIs using Google Analytics, Search Console, and other tools.
• Work closely with the product team to understand new updates, features, and user feedback.
• Conduct competitor and market research to refine marketing strategies.
• Manage paid marketing budgets and ensure high ROI for product-specific campaigns.
• Support product launches, feature releases, and promotional activities.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 0–1 years of experience in product digital marketing, performance marketing, or general digital marketing.
• Strong understanding of product positioning, user personas, and customer journeys.
• Hands-on experience with Google Ads, Facebook Ads Manager, and SEO tools (Ahrefs, SEMrush).
• Ability to create compelling product-centric content.
• Good analytical skills with experience in tracking product KPIs.
• Strong communication skills and ability to collaborate with cross-functional teams.

Preferred Skills

• Experience in marketing SaaS products, Shopify apps, or digital tools.
• Basic knowledge of UI/UX and landing page optimization.
• Familiarity with Canva/Photoshop for product creatives.
• Experience with CRM or marketing automation tools (HubSpot, Mailchimp, Klaviyo).

Job Type: Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Application Question(s):

• Please mention your current CTC, Expected CTC & reason for change from current organisation
• Which tools do you use daily? (Ads, SEO, design, automation, AI, etc.)
• How many years of hands-on experience do you have in digital marketing?
• What type of role or growth are you looking for in digital marketing?
• What are your primary digital marketing skills?

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person