Job
Description
Key Responsibilities: Develop and execute 360° digital marketing campaigns for FMCG products across search, display, social media, and email marketing Manage brand presence on platforms such as Instagram, Facebook, YouTube, LinkedIn, and emerging digital channels Plan and optimize paid ad campaigns (Google Ads, Meta Ads, Amazon Ads, etc.) to support product awareness and conversion Collaborate with creative and product teams to develop campaign assets (videos, banners, posts, influencer briefs, etc.) Monitor, analyze, and report on campaign performance (KPIs, ROI, engagement, conversions) Leverage consumer insights and trends to influence digital strategies and campaign messaging Oversee e-commerce marketing efforts for platforms like Amazon, Flipkart, BigBasket, etc. Implement SEO/SEM best practices to drive website and product page traffic Engage with digital influencers and content creators for collaborations and reviews Manage and grow email databases for targeted campaigns and product updates ⸻ Required Skills and Qualifications: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field 1–3 years of experience in digital marketing (experience in FMCG is a plus) Hands-on experience with Google Ads, Facebook/Instagram Ads Manager, and analytics tools (GA4, SEMrush, etc.) Familiarity with e-commerce marketing platforms and online marketplace ads (Amazon, Flipkart, etc.) Excellent content sense, especially for fast-paced, visual FMCG marketing Strong project management, communication, and analytical skills Basic knowledge of design tools (Canva, Photoshop) and CMS platforms (Shopify, WordPress, etc.) ⸻ Preferred Skills: Experience working with FMCG Super Stockiest distributors, retailers, or D2C brands Knowledge of influencer marketing platforms and performance tracking Experience running regional language or vernacular digital campaigns Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person Expected Start Date: 02/06/2025
