Digital Marketing Executive (PPC / Meta Ads / LinkedIn Ads)

1 - 4 years

2 - 4 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Plan, execute, and manage paid campaigns on

    Google Ads, Meta Ads, and LinkedIn Ads

    .
  • Conduct keyword research, ad copy creation, and A/B testing for improved performance.
  • Monitor campaign performance and optimize for better CTR, conversions, and ROI.
  • Manage ad budgets efficiently to achieve performance goals.
  • Prepare weekly and monthly reports on campaign performance.
  • Stay updated with the latest trends and best practices in digital advertising.

Preferred candidate profile

  • Minimum 1 year of hands-on experience

    in managing PPC, Meta, or LinkedIn ad campaigns.
  • Strong understanding of campaign setup, targeting, and analytics.
  • Proficiency in

    Google Ads Manager, Meta Business Suite, and LinkedIn Campaign Manager

    .
  • Knowledge of

    Google Analytics, Tag Manager, and conversion tracking

    is a plus.
  • Excellent analytical and communication skills.

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Webindia Master

Information Technology

Kolkata

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