Digital Marketing Executive

2 - 4 years

0 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Client Engagement

  • Act as a primary point of contact for assigned clients.
  • Understand client goals, business challenges, and target audiences.
  • Present strategies, campaign plans, and performance reports to clients.
  • Manage client expectations, timelines, and feedback loops.
  • Build long-term relationships and trust through consistent communication and results.

Campaign Management

  • Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, etc.
  • Implement SEO & SEM strategies to boost organic rankings and site performance.
  • Manage email campaigns and automation workflows (Mailchimp, HubSpot, etc.).
  • Develop and support content marketing strategies (blogs, social media, ads).

Social Media Marketing

  • Manage brand presence across Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter/X.
  • Plan, schedule, and optimize paid + organic content strategies.
  • Track engagement metrics and recommend improvements.

Analytics & Reporting

  • Track, measure, and report KPIs (CTR, CPC, conversions, ROI, engagement).
  • Use Google Analytics, Search Console, SEMrush, Ahrefs, etc. for performance insights.
  • Create and present client-ready reports and dashboards with clear recommendations.

AI & Automation

  • Leverage AI marketing tools (ChatGPT, Jasper, Copy.ai, Canva AI, HubSpot AI, MidJourney) for content creation, ad copy, and optimization.
  • Automate workflows such as audience targeting, segmentation, and reporting.
  • Stay updated with emerging AI technologies in marketing.

Collaboration

  • Coordinate with designers, copywriters, developers, and account managers to ensure campaigns are aligned with client goals.
  • Participate in brainstorming and pitch meetings for new projects.

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