Digital Marketing Executive

Responsibilities

• Familiarizing yourself with all products and services offered by our company to create relevant marketing content.
• Performing

  SEO optimization

  for the website and content, including keyword research, on-page and off-page activities to improve search engine rankings.
• Writing engaging and SEO-friendly

  blogs, website content, and promotional copy

  .
• Creating and executing

  social media strategies

  , including posts, stories, reels, and ads to promote the brand effectively.
• Designing attractive graphics and creatives for social media, website, and marketing campaigns using

  Canva, Photoshop, or Illustrator

  .
• Planning and executing

  bulk email marketing campaigns

  using tools such as Mailchimp or SendGrid, and managing

  WhatsApp marketing

  promotions for direct outreach.
• Generating leads through organic and paid digital marketing channels and managing these leads through CRM systems.
• Utilizing

  AI marketing tools

  for content generation, campaign automation, and data analytics to enhance marketing efficiency and productivity.
• Monitoring and reporting on the performance of all digital campaigns and making data-driven improvements.
• Staying updated with the latest digital marketing trends, AI tools, and industry best practices.

Requirements

• MBA / B. Tech

• Trained in the required skill set.
• Strong knowledge of

  SEO principles and digital content writing

  .
• Proficiency in

  graphic design tools (Canva, Photoshop, Illustrator)

  .
• Experience managing

  social media promotions and paid campaigns

  .
• Familiarity with

  email marketing platforms

  and

  WhatsApp Business tools

  .
• Understanding of

  AI marketing tools

  for content, SEO, and automation.
• Excellent written and verbal communication skills.
• Creative thinking with strong

  analytical and problem-solving skills

  .
• Ability to multitask, manage time effectively, and work independently or in a team.
• Professional and proactive disposition, emboldened by challenges.

Key Skills

• SEO & Content Writing
• Social Media Management
• Graphic Design
• Email and WhatsApp Marketing
• Lead Generation
• AI-based Marketing Tools
• Analytics and Reporting
• Creativity & Strategic Thinking