Digital Marketing Executive

We are looking for a creative, analytical, and enthusiastic Digital Marketing Executive to drive brand awareness, traffic, and lead generation across digital channels. The Digital Marketing Executive will be responsible for SEO & content writing, social media promotions, graphic design, bulk email/WhatsApp marketing, lead generation, and implementing AI marketing tools to maximize campaign efficiency.

To be successful as a Digital Marketing Executive, you should demonstrate strong knowledge of digital trends, be able to create compelling content and designs, and have the ability to generate measurable results. Ultimately, an outstanding Digital Marketing Executive will increase the company’s digital footprint and brand credibility while generating high-quality leads.

Responsibilities

• Familiarizing yourself with all products and services offered by our company to create relevant marketing content.
• Performing SEO optimization for the website and content, including keyword research, on-page and off-page activities to improve search engine rankings.
• Writing engaging and SEO-friendly blogs, website content, and promotional copy.
• Creating and executing social media strategies, including posts, stories, reels, and ads to promote the brand effectively.
• Designing attractive graphics and creatives for social media, website, and marketing campaigns using Canva, Photoshop, or Illustrator.
• Planning and executing bulk email marketing campaigns using tools such as Mailchimp or SendGrid, and managing WhatsApp marketing promotions for direct outreach.
• Generating leads through organic and paid digital marketing channels and managing these leads through CRM systems.
• Utilizing AI marketing tools for content generation, campaign automation, and data analytics to enhance marketing efficiency and productivity.
• Monitoring and reporting on the performance of all digital campaigns and making data-driven improvements.
• Staying updated with the latest digital marketing trends, AI tools, and industry best practices.

Requirements

• MBA / B. Tech
• Trained in the required skill set.
• Strong knowledge of SEO principles and digital content writing.
• Proficiency in graphic design tools (Canva, Photoshop, Illustrator).
• Experience managing social media promotions and paid campaigns.
• Familiarity with email marketing platforms and WhatsApp Business tools.
• Understanding of AI marketing tools for content, SEO, and automation.
• Excellent written and verbal communication skills.
• Creative thinking with strong analytical and problem-solving skills.
• Ability to multitask, manage time effectively, and work independently or in a team.
• Professional and proactive disposition, emboldened by challenges.

Key Skills

• SEO & Content Writing
• Social Media Management
• Graphic Design
• Email and WhatsApp Marketing
• Lead Generation
• AI-based Marketing Tools
• Analytics and Reporting
• Creativity & Strategic Thinking