Digital Marketing Executive

Role Overview: You will be responsible for planning and managing the digital content marketing strategy across social media platforms. Your role will involve creating and posting content, monitoring social community, and working with key social media platforms to achieve various objectives such as reaching new customers and enhancing brand awareness. Additionally, you will collaborate with the Engineering department to develop projects for the Marketing and Sales Department, utilize social listening tools to deliver on success indicators, and develop SEO/SEM strategies to boost the company's online presence. Keeping up to date with social media trends and digital technologies for future media campaigns will be crucial, along with producing Newsletter Articles using Mailchimp and providing support for ad-hoc projects. Key Responsibilities: - Plan and manage digital content marketing strategy across social media platforms - Create compelling content (original text, videos, and images) to engage social media users - Coordinate with the Engineering department for Marketing and Sales projects - Use social listening, social analytics, and website analytics tools to drive success - Develop SEO/SEM strategies to enhance online presence - Stay updated on social media trends and digital technologies - Develop appealing digital marketing ideas for target audience - Produce Newsletter Articles using Mailchimp - Provide support for ad-hoc projects Qualification Required: - Bachelor's Degree/Higher Diploma in Marketing or related disciplines - 0-2 years of experience in social media marketing or digital marketing, preferably in Manufacturing Industry with strong copywriting skills - Fresh graduates with exceptional marketing portfolio are encouraged to apply - Proficiency in spoken and written English - Excellent writing, editing, and proofreading skills with a clear understanding of tone and target audience - Knowledge in AI, Photoshop, WordPress, EDM, SEO, or SEM is advantageous - Creative, passionate about social media and content development - Strong team player with excellent interpersonal and communication skills - Immediate availability is highly preferred - Online portfolio required (Note: Any additional details about the company were not included in the provided job description),