Job
Description
About the job: We're looking for a digital marketer who can drive lead campaigns today and build the brand for tomorrow. If you have hands-on experience in running ad campaigns, managing WhatsApp marketing, and creating engaging content, this is your chance to make an impact as you will directly be working for a school. Key responsibilities: 1. Performance Marketing (Ads, Lead Generation & WhatsApp Marketing) a. Run & optimize ad campaigns on Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and WhatsApp to drive inquiries. b. Manage audience segmentation, retargeting, and conversion tracking to maximize ROI. c. Monitor & adjust ad budgets for cost-effective results. d. Run referral & ambassador programs to boost word-of-mouth admissions. e. Set up & manage WhatsApp marketing campaigns (broadcasts, lead nurturing, automation). f. Track, analyze & report performance metrics (CPC, CTR, lead quality) to improve campaign effectiveness. 2. Social Media & Content Marketing (Brand Engagement) a. Manage Brand's social media presence (Instagram, Facebook, LinkedIn, YouTube). b. Create engaging posts, reels, and stories that resonate with parents and students. c. Collaborate with designers & video editors to ensure high-quality visuals & videos. d. Run community engagement campaigns (parenting tips, student stories, behind-the-scenes content). e. Leverage SEO & website updates to improve organic search rankings. 3. Growth & Strategy a. Experiment with new platforms (WhatsApp groups, Telegram, Quora, local directories) for brand visibility. b. Plan & execute WhatsApp-based drip campaigns to nurture leads & convert inquiries into admissions. c. Plan early interest campaigns to build a pipeline of potential students. d. Analyze past campaign data to refine strategies for better results. Requirements: 1. 1-3 years of hands-on experience in running digital ad campaigns (Meta & Google Ads are a must). 2. Experience in WhatsApp marketing understanding of broadcasts, automation, and lead nurturing. 3. Strong understanding of social media trends, engagement strategies & content creation. 4. Data-driven mindset ability to analyze campaign performance & optimize. 5. Experience with Google Analytics, Facebook Business Manager, and UTM tracking. 6. Ability to work independently and think strategically, beyond just execution. 7. Basic video editing or graphic design skills (Nice-to-Have) Compensation & Growth: 1. Competitive salary based on skills & results. 2. Performance-based increments impact on admissions and brand engagement will drive growth. 3. Opportunity to scale into a senior marketing role expands. If you're someone who lives and breathes digital marketing, loves both data and creativity, and wants to build something meaningful and grow with the organization, let's talk! Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,40,000 - 5,00,000 /year Experience: 1 year(s) Deadline: 2025-07-10 23:59:59 Other perks: Informal dress code, Health Insurance Skills required: Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Instagram Marketing and Facebook Ads Other Requirements: 1. You will be a great fit if you think critically. 2. Stay updated with the latest AI developments and tools. About Company: Affordable Innovative Techno Services Private Limited (AITS), established in October 2023, has introduced India's first chain of experiential K-12 schools, specifically designed for Tier 2 and Tier 3 cities. As a visionary organization, AITS is committed to redefining education through innovation and excellence. By empowering independent private schools across India and abroad, AITS provides global opportunities to every learner. Through strategic partnerships and unwavering dedication, the company enhances academics, operations, compliance, and financial sustainability, ensuring institutions thrive in today's dynamic educational landscape.
