Posted:1 month ago|
Platform:
Work from Office
Full Time
Corporate Marketing
1
Digital Marketing, marketing campaigns, facebook ads, Google Ads, Online Advertising
As a Digital Marketing Executive, you will be responsible for planning, executing, and monitoring digital marketing campaigns to promote a company's products or services. This role requires a deep understanding of various digital marketing channels and strategies, as well as the ability to analyze and optimize campaigns to achieve business goals.
Here are the key roles and responsibilities of a Digital Marketing Executive:1. Developing and implementing digital marketing strategies: You will be responsible for creating and executing digital marketing plans that align with the company's overall marketing objectives. This may involve managing social media campaigns, WhatsApp and SMS marketing, content marketing, and paid advertising.2. Managing and optimizing digital campaigns: You will oversee the day-to-day management & reporting of digital campaigns, including monitoring performance, identifying areas for improvement, and making data-driven decisions to optimize campaign effectiveness.3. Content creation and management: You will be involved in creating digital content, such as blog posts, social media updates, and WhatsApp broadcast. Additionally, you will be responsible for managing content distribution across various digital platforms.4. SEO and website management: You will work to improve the company's search engine rankings by implementing SEO best practices and managing the company website's content and structure.5. Reporting and analytics: You will track and analyze digital marketing metrics to measure the success of campaigns and make data-driven recommendations for improvement.
6. CRM: Track key CRM metrics, generate reports, and provide actionable insights to improve lead management.Work closely with marketing and sales teams to ensure seamless lead handover and follow-up.Ensure integration between lead generation platforms (e.g., websites, social media) and the CRM system for efficient lead capture and tracking.
Gurugram, Haryana, India
Post Graduate
google analytics, google tag manager, upper intermediate to advanced excel skills
IPL Biologicals Limited
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