Digital Marketing Executive

Invia

2 - 4 years

3 - 4 Lacs

noida

Posted:1 week ago| Platform:

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Skills Required

digital marketing ppc google analytics smo content marketing keyword research website analysis google adwords off-page optimization sem seo onpage

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

SEO

Key Responsibilities

PPC Campaign Management
A/B Testing
Keyword Research & Strategy
On-Page Optimisation
Technical SEO
Content Collaboration
Off-Page SEO
Performance Reporting
Competitor Analysis

Requirements

Experience:
Proven SEO experience (13 years preferred).
Tool Proficiency:
Solid understanding of performance marketing, conversion, and online customer acquisition.
Analytics:
Proficiency in
Google Analytics (GA4)
and
Google Search Console
.
Web Basics:
Working knowledge of HTML, CSS, WordPress, and JavaScript development and constraints (you don’t need to be a developer, but you must understand how code impacts ranking).
Algorithm Knowledge:
Up-to-date with the latest trends and best practices in SEO and search engine algorithms.
Soft Skills:
Strong organisational skills, excellent communication skills (written and verbal), and an analytical mindset.
Help gather information on competitor process, pricing strategies, content plans, and marketing activities.
Prepare reports summarizing competitor insights for the team.
Share new ideas and assist in researching potential market opportunities for the team.
Manage social media presence & create content
Optimize website for SEO & search engines

Preferred Skills

Knowledge of
content writing or copywriting
Understanding of
PPC / Google Ads
Knowledge of
social media and digital marketing

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