Digital Marketing Executive

Digital Marketing Executive

This is a perfect role for someone who loves combining creativity with data, understands marketing funnels, and is passionate about delivering measurable results.

As a Digital Marketing Executive, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across multiple platforms. Youll work closely with the marketing and sales teams to ensure that campaigns align with business goals, generate quality leads, and deliver a strong return on investment.

Role & responsibilities:

Key Responsibilities:

• Plan, execute, and optimize digital advertising campaigns across

  Google Ads (Search, Display, Performance Max)

  ,

  Meta Ads (Facebook & Instagram)

  ,

  LinkedIn Ads

  , and

  TikTok Ads

  . • Develop and manage paid media strategies focused on

  lead generation

  ,

  brand awareness

  , and

  conversion optimization

  . • Conduct in-depth

  audience and keyword research

  to define high-performing targeting strategies for local and global campaigns. • Create compelling ad copies, engaging creatives, and A/B test variations to improve click-through and conversion rates. • Monitor and analyze campaign performance using tools like

  Google Analytics 4 (GA4)

  ,

  Google Tag Manager

  , and

  Meta Pixel

  , ensuring accurate conversion tracking. • Optimize campaigns based on key performance indicators (KPIs) such as

  CPL, CTR, ROAS

  , and

  Conversion Rate

  . • Collaborate with the

  SEO, content, and design teams

  to align paid marketing strategies with overall brand goals. • Suggest and implement

  landing page optimizations

  and funnel improvements to enhance campaign performance. • Prepare detailed

  weekly and monthly performance reports

  , providing insights and data-driven recommendations for continuous growth. • Stay updated with the latest

  digital marketing trends, ad platform updates, and algorithm changes

  to ensure best practices are followed.

Requirements:

• Minimum

  3 years of experience

  managing

  Google Ads and Meta Ads

  campaigns. • Proven track record in

  lead generation

  and performance-based marketing with measurable ROI. • Strong understanding of

  Google Ads Editor

  ,

  Meta Ads Manager

  ,

  LinkedIn Campaign Manager

  , and

  TikTok Ads Manager

  . • Proficiency in

  Google Analytics 4 (GA4)

  ,

  Tag Manager

  , and

  conversion tracking setup

  . • Experience in managing

  B2B and international market

  campaigns. • Excellent

  copywriting, analytical, and A/B testing

  skills. • Ability to manage

  ad budgets efficiently

  and scale high-performing campaigns. • Understanding of

  marketing funnels

  ,

  landing pages

  , and

  conversion rate optimization (CRO)

  strategies.

Preferred Qualifications (Good to Have):

• Google Ads and Meta Ads certifications.

  o Experience running

  YouTube Ads

  or

  LinkedIn Ads

  campaigns. o Basic

  graphic design skills

  (Canva, Figma, or similar tools) for ad creative development. o Knowledge of

  email automation

  and

  CRM integration

  with ad platforms.