Digital Marketing Executive

Digital Marketing Executive

What you will do

Digital Marketing

• Manage and grow the company's presence across social media platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube.

• Plan, create, and schedule engaging content such as posts, reels, shorts, and advertising creatives.

• Execute, monitor, and optimize paid advertising campaigns on platforms such as Meta Ads and Google Ads.

• Track campaign performance, prepare weekly performance reports, and provide data-driven insights and recommendations.

• Support SEO activities including basic keyword research, content planning, and on-page optimization.

Graphic Designing

• Design high-quality visual assets including posters, social media carousels, banners, infographics, thumbnails, and other branding materials.

• Ensure all creative outputs align with the company's brand guidelines and visual identity.

• Collaborate with marketing and content teams to deliver visually impactful designs.

• Utilize design tools such as Canva, Adobe Photoshop, and Adobe Illustrator efficiently.

Video Editing

• Edit and produce short-form and long-form video content including reels, shorts, promotional videos, and product or app demos.

• Enhance videos with captions, transitions, sound effects, and stock footage where required.

• Optimize video content for different platforms to maximize engagement and reach.

The Skills you bring

• Proven hands-on experience with Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro and/or After Effects).

• Strong understanding of current digital marketing trends, social media algorithms, hashtags, and content best practices.

• High level of creativity with the ability to deliver quality work quickly and consistently.

• Good verbal and written communication skills in English.

• Ability to work independently, manage multiple tasks, and thrive in a fast-paced startup environment.