Digital Marketing Executive - Google Ads

Role Overview: As a Digital Marketing Executive - Google Ads at Supertails, you will play a crucial role in managing and optimizing Google Ads campaigns to drive new customer acquisition and repeat purchases for the pet-care platform. Your responsibilities will include campaign management, optimization, analysis, and collaboration with key stakeholders to ensure a cohesive full-funnel strategy. Key Responsibilities: - Manage and optimize large-scale Google Ads campaigns, including App, Search, Shopping, PMax, DemandGen, Display, and YouTube campaigns. - Conduct keyword and market research, analyze data, and identify new growth opportunities for the campaigns. - Write, test, and refine ad copy to align with brand voice and performance goals. - Monitor campaign performance daily, analyze key metrics, and make data-driven optimization decisions. - Manage and optimize product feeds in Google Merchant Center to improve Shopping and P-Max performance. - Utilize Google Analytics 4 and Appsflyer for performance analysis and deriving actionable insights. - Collaborate with other teams to ensure a cohesive full-funnel strategy and communicate results to key stakeholders. Qualification Required: - 2-4 years of hands-on experience managing Google Ads campaigns for an e-commerce or D2C brand with a budget exceeding 50 Lakhs/month. - Expertise in Performance Max, Google Shopping, and Search campaigns, including feed management in GMC and Shopify. - Strong analytical skills and the ability to interpret complex data sets to make actionable recommendations. - Hands-on experience with Google Analytics 4 for performance analysis and reporting. - Familiarity with Meta Ads campaigns, mobile measurement platforms like Appsflyer, web, and app tracking principles. - Google Ads certifications (Search, Shopping, Measurement) and familiarity with Google Tag Manager are a plus. - Proactive, organized individual with excellent communication skills and a passion for the pet-care industry. Omitted Additional Details of the Company.,