Digital Marketing Executive - Google Ads

About Us:

Dr. Arvind’s IVF Hospital is a leading fertility care provider in Tamil Nadu. As we expand to new locations, we are looking for an Digital Marketing Executive For Chennai Location.

Role: Digital Marketing Executive (Specially in Google Ads)

Location: Guindy, Chennai, Tamil Nadu

Job Summary:

We are looking for a skilled and data-driven Digital Marketing Executive – Google Ads Specialist to manage and optimize our paid campaigns across the Google Ads platform. The ideal candidate should have hands-on experience with Search, Display, YouTube, and Performance Max campaigns and be focused on driving ROI and measurable results.

Key Responsibilities:

• Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max).
• Conduct keyword research, audience targeting, and competitor analysis.
• Write compelling ad copies and coordinate with the design team for creative assets.
• Monitor daily campaign performance, CTRs, CPCs, conversion rates, and optimize accordingly.
• Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
• Analyze and report on campaign performance, trends, and insights weekly/monthly.
• A/B test landing pages and ad variations for better results.
• Stay updated with the latest trends, tools, and best practices in PPC advertising.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of proven experience in managing Google Ads campaigns.
• Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
• Strong analytical and reporting skills.
• Familiarity with bid strategies, remarketing, audience lists, and custom conversions.
• Google Ads Certification (Search/Display/Video) is a plus.

Job Type: Full-time

Benefits:

• Health insurance
• Provident Fund

Work Location: In person