Job
Description
Job Title :Digital Marketing Executive Location: Nariman Point Reporting: HOD/TL About the Organization:- Founded in 1987, Galiakotwala Engineering Company (GEC) is a global leader in delivering high-performance equipment for the chemical process and sulphuric acid industries. We specialize in corrosion-resistant alloys like CorFre, ensuring unmatched durability and efficiency. Our strength lies in end-to-end expertise—Design, Fabrication, and Installation Supervision—backed by cutting-edge facilities and rigorous quality control. Having formed legacy partnerships with industry giants, GEC continues to innovate and collaborate globally. With 40+ years of engineering excellence, we’re shaping the future of process solutions worldwide. We are extremely proud to have an average employee tenure of 10+ years in our organization Role:- We are looking for a creative and proactive Digital Marketing Executive to lead and manage our online branding, content creation, and lead generation initiatives across digital platforms. The ideal candidate will be responsible for designing and executing digital campaigns, creating industry-specific marketing material (videos, posters, etc.), and closely coordinating with the sales team to support client-related digital needs. This role is key to enhancing brand visibility, generating qualified leads, and representing the company across social media and digital channels in line with our position as a leader in chemical equipment manufacturing. Responsibility: Digital Marketing & Content Creation 1. Develop and execute digital marketing strategies across platforms like LinkedIn, YouTube, Instagram, and industry forums 2. Design engaging posters, infographics, technical videos, and presentations to promote products and services 3. Regularly update and manage content on company social media handles, website, and digital brochures 4. Work closely with external creative agencies to design marketing materials such as brochures, creatives, and other collaterals 5. Track marketing performance and ROI and prepare fortnightly and monthly reports for the management Lead Generation & Campaigns 1. Run targeted B2B lead generation campaigns through SEO, social media ads, and email marketing 2. Work on industry-relevant keyword optimization and maintain visibility through organic and paid channels 3. Build and maintain a qualified lead pipeline and pass warm leads to the sales team 4. Maintain reports and dashboards of all running campaigns and their outcomes Sales Team Coordination 1. Collaborate with the Sales and BD team to understand client needs and prepare supporting materials 2. Assist the team with presentations, product showcases, and proposal support through visual/digital formats 3. Design and manage promotional assets required for exhibitions, events, and client visits Brand Management 1. Ensure brand consistency in messaging, visual identity, and tone across all digital platforms 2. Research and suggest innovative digital strategies aligned with chemical/engineering industry trends 3. Monitor competitor activity and suggest improvements in digital presence Required Skills:- Hands-on experience in digital marketing, graphic design, and social media management Strong knowledge of B2B industrial marketing, preferably in the chemical or engineering sectors Proficiency in design tools (Canva, Adobe Illustrator/Photoshop, etc.) and video editing software Excellent knowledge of LinkedIn Ads, Google Ads, SEO/SEM, and email marketing tools Strong understanding of technical content and ability to create engaging visuals for industrial products Good communication, coordination, and project management skills Qualifications ● Bachelor’s Degree in Marketing, Mass Media, Communication, or Engineering with a creative/marketing mindset ● 2–4 years of experience in digital marketing, preferably in a B2B or manufacturing environment ● Certifications in Digital Marketing, Google Ads, or Social Media Strategy are an added advantage Job Types: Full-time, Permanent Pay: ₹350,000.00 - ₹650,000.00 per year Benefits: Flexible schedule Food provided Health insurance Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Quarterly bonus Work Location: In person
