Digital Marketing Executive

Job Overview

We are seeking a passionate and creative Digital Marketing Executive to join our growing team. The ideal candidate will have hands-on experience in managing social media channels, generating leads, executing email campaigns, and implementing SEO practices. Candidates with prior experience in e-commerce and proficiency in using digital marketing tools will be preferred.

Key Responsibilities

• Social Media Management
• Handle and manage all social media channels for the brand.
• Create engaging and visually appealing posts and publish them regularly.
• Propose new content ideas and campaign strategies to increase reach, engagement, and followers.
• Lead Generation & Branding
• Generate qualified leads through LinkedIn and nurture them by creating awareness about the brand’s products and services.
• Actively post in relevant LinkedIn and online groups to build visibility for products and services.
• Email Marketing
• Maintain and update email lists to ensure accuracy and high engagement.
• Create and send cold emails to potential customers, ensuring consistent follow-ups and coordination with leads.
• Search Engine Optimization (SEO)
• Implement on-page and off-page SEO strategies to increase organic visibility.
• Conduct keyword research, optimize website content, and track SEO performance.
• Stay updated with the latest SEO trends, Google algorithm updates, and best practices.
• Campaigns & Analytics
• Work on performance-based campaigns to generate leads and conversions.
• Use digital marketing tools (Google Analytics, SEMrush, Mailchimp, Canva, HubSpot, etc.) to track, measure, and optimize results.
• Provide monthly reports on social media performance, SEO growth, and lead generation.

Key Performance Indicators (KPIs)

• Consistent posting and engagement across all social media channels.
• Growth in brand reach, followers, and engagement.
• Number of qualified leads generated through LinkedIn and cold emails.
• Regular and effective posting in online groups.
• Improved website ranking and traffic through SEO practices.
• Campaign performance reports with actionable insights.

Requirements

• Bachelor’s degree in any field, Communications, Business, or related field.
• 1–2 years of experience in digital marketing (E-commerce industry preferred).
• Hands-on experience in social media management, SEO, and email marketing.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Mailchimp, Canva, SEMrush, etc.).
• Excellent written and verbal communication skills.
• Ability to work independently as well as collaborate with the team.
• Creative mindset with strong problem-solving skills.

Job Type: Full-time

Pay: ₹11,234.49 - ₹38,855.50 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Education:

• Diploma (Preferred)

Work Location: In person