Digital marketing Executive

Job Description: Digital Marketing Executive

Position Overview: We are seeking a highly skilled and motivated Digital Marketing Executive to join our team at a mid-senior level. The ideal candidate will have a strong background in digital marketing strategies, campaign management, and a passion for driving results across multiple digital platforms. This role requires creativity, analytical thinking, and hands-on experience in various aspects of digital marketing.

Key Responsibilities:

• Campaign Management:
• Plan, execute, and manage digital marketing campaigns across various channels, including social media, email marketing, PPC, SEO, and content marketing.
• Monitor campaign performance, analyze key metrics, and optimize strategies to achieve desired outcomes.
• Content Strategy and Creation:
• Develop and implement content strategies that align with the brand's goals and target audience.
• Collaborate with content creators to produce engaging and relevant content for blogs, social media, websites, and other digital platforms.
• SEO and SEM:
• Conduct keyword research, optimize website content, and manage on-page and off-page SEO efforts.
• Oversee and manage PPC campaigns, ensuring effective keyword targeting, ad copy, and bid management to maximize ROI.
• Social Media Management:
• Manage and grow the company's social media presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
• Create and schedule engaging posts, respond to audience interactions, and track social media performance.
• Email Marketing:
• Design and execute email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Analyze email performance, segment audiences, and refine strategies for improved open and click-through rates.
• Analytics and Reporting:
• Track and report on the performance of all digital marketing activities using tools like Google Analytics, social media analytics, and marketing automation software.
• Provide insights and recommendations based on data analysis to improve future marketing efforts.
• Collaboration and Communication:
• Work closely with cross-functional teams, including design, sales, and product development, to ensure cohesive and effective marketing initiatives.
• Present campaign results and marketing plans to stakeholders and senior management.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a proven track record of successful campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content creation.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and as part of a team, managing multiple projects and deadlines.
• A creative mindset with the ability to think strategically and execute effectively.

Preferred Qualifications:

• Experience in B2B or B2C marketing, preferably in a tech or e-commerce environment.
• Certifications in Google Ads, Google Analytics, or similar digital marketing qualifications.
• Knowledge of HTML, CSS, or basic web development skills is a plus.

Salary : 20k to 25k Per Month

Experience : 1 to 2 Years Compulsory

Contact : Devayani Bendale ( HR Executive)

8485025073

[email protected]

https://digitalcube.tech

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance

Work Location: In person