Digital Marketing Executive - Clevertap

Job Description

Interested candidates share resume to sanjay.behera@thyrocare.com or whatsapp to 8928285213 About the Role: We are looking for a proactive and detail-oriented Executive level employee to join our B2B team and manage communication workflows via platforms such as WhatsApp, SMS, and Push Notifications using Clever Tap and Brand Asset Management for Website and App. This role is ideal for someone who is enthusiastic about marketing automations and wants to build a career in B2B customer communication and engagement. Key Responsibilities: Assist in the execution of campaigns via WhatsApp, SMS, Push Notifications, In-App messages, etc., through the CleverTap platform. Set up and schedule one-time, recurring, and triggered communications based on business needs. Coordinate with internal teams to gather content, audience segments, and campaign requirements. Optimize creative assets for best performance on various devices and screen sizes, ensuring high visual quality and load efficiency on both the app and website. Monitor campaign performance and assist in generating basic reports. Ensure timely delivery and accuracy of all outgoing communications. Conduct basic QA of messages to ensure grammar, formatting, and targeting accuracy. Maintain logs and documentation of campaign executions. Requirements: Bachelors degree & Digital Marketing Knowledge. Strong analytical skills. Basic understanding of digital platforms, mobile apps, or customer communication tools. Good written communication and organizational skills. Ability to work independently and in collaboration with cross-functional teams.