Digital Marketing Executive

Greetings of the day !!!
Company Website: www.bitplus.co.in and www.endeavourafrica.com

Bitplus Solutions, a company founded in the year 2009 is a leading installer and solutions provider in the field of Software Technologies, delivering customized solutions in East & Central Africa and the Middle East.

Job Role: Digital Marketing Executive

Location: Ahmadabad, Ambawadi, Gujarat

Product Line: IT Software

Key Responsibilities:

• Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence (LinkedIn, Facebook, Instagram, etc.).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Manage and update website content (WordPress or similar CMS).
• Create engaging and SEO-friendly content for blogs, websites, newsletters, and social media.
• Handle paid advertising on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Manage marketing tools and CRM systems for email campaigns and lead generation.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in a Digital Marketing role (1–3+ years depending on level).
• Hands-on experience with SEO, Google Analytics, Google Ads, and social media platforms.
• Knowledge of website and marketing analytics tools (e.g., SEMrush, Ahrefs, HubSpot, etc.).
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Excellent written and verbal communication skills.
• Creative mindset with an ability to think outside the box.
• Basic graphic design skills (Canva, Adobe Suite).

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Experience:

• Digital marketing: 1 year (Preferred)
• SEO: 1 year (Preferred)
• Google Ads: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)

Work Location: In person