Digital Marketing - Executive

As a Digital Marketing Executive at Bajaao, you play a crucial role in assisting the planning, execution, and optimization of online marketing channels. You must possess a strong understanding of digital marketing concepts and strategies. Your responsibilities include: - Utilizing marketing analytics techniques to collect data from various sources such as social media and web analytics. - Identifying trends, insights, and performance metrics to enhance digital marketing campaigns. - Monitoring and reporting the performance of campaigns against established goals like ROI and KPIs. You will be actively involved in: - Planning and managing the company's presence on social media platforms like Twitter, Instagram, and Facebook. - Engaging with customers on social media, forwarding leads to relevant teams, and monitoring customer interactions. - Assisting in the planning and execution of online newsletters and promotional emails. Collaborating with internal teams to: - Create optimized landing pages and enhance user experience throughout the user funnel. - Conduct market research, analyze consumer reports, and questionnaires to gather valuable insights. - Compose and post online content on the website and other merchandising platforms. To excel in this role, you should have: - Proven work experience in digital marketing. - Strong analytical abilities to evaluate customer experiences across various touchpoints. - Proficiency in website analytics tools like Google Analytics. - Experience in setting up and optimizing Google AdWords campaigns. Additionally, keeping abreast of the latest trends and best practices in online marketing is necessary. Strong analytical skills and a data-driven approach are essential attributes for this position.,