Digital Marketing Executive B2B Lead Generation

Roles & Responsibilities:

Google Ads & Lead Generation

• Plan, execute, and optimize

  Google PPC campaigns

  focused on qualified B2B lead generation
• Monitor campaign performance through

  Google Ads Manager, Google Analytics, and Search Console

• Manage

  Google Display Network (GDN)

  ads and remarketing campaigns targeting industrial users
• Conduct

  keyword research

  , competitor analysis, and bid strategy optimization

SEO & Analytics

• Improve website rankings and visibility through

  on-page and off-page SEO

• Use tools like

  SEMRush, Ahrefs, Google Search Console

  for tracking and optimization
• Generate and analyze traffic reports, goal conversions, and performance metrics

Content Creation & AI-Enabled Promotion

• Design and develop ad creatives including

  text, image, and short-form video content

  using tools like Canva, Adobe tools, or AI platforms
• Leverage

  ChatGPT or other AI tools

  to craft marketing content, email campaigns, and SEO-rich website/blog articles
• Help plan and execute

  YouTube and LinkedIn marketing campaigns

  including paid and organic outreach
• Execute email campaigns.

Coordination & Strategy Support

• Collaborate with the sales team to

  align campaigns with product goals and lead quality expectations

• Support leadership with

  monthly reports, insights, and recommendations

  for budget utilization and ROI improvement
• Maintain campaign calendar and coordinate on website updates, landing pages, and digital assets

Qualifications:

• Bachelors degree in Marketing, Digital Media, or equivalent field
• 2 to 5 years of hands-on experience in

  Google Ads/PPC

  campaigns for lead generation
• Certification in

  Google Ads (Search & Display), SEO, or Digital Marketing

  is a plus
• Proficiency in Google Analytics, Search Console, Tag Manager, and PPC tools
• Proficiency in LinkedIn Marketing.
• Ability to write and design ad creatives using tools like Canva, CapCut, or Adobe Suite
• Strong understanding of

  B2B marketing dynamics

  and ability to align with sales goals
• Experience with LinkedIn Ads or YouTube marketing is an added advantage
• Familiarity with CRM tools like Zoho CRM is a bonus

Employment Details:

• Role:

  Digital Marketing Executive

• Department:

  Sales & Marketing

• Employment Type:

  Full Time, Permanent

• Location:

  Chennai

• Compensation:

  Competitive, based on experience and skill