Digital Marketing Executive

Avisoft

1 - 3 years

4 - 6 Lacs

mohali

Posted:6 hours ago| Platform:

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Skills Required

content creation website management blogging seo community management wordpress google analytics semrush canva digital campaigns linkedin engagement

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role:

We are looking for a creative and results-driven Digital Marketing Executive to manage and grow our online presence. The ideal candidate will be responsible for handling SEO, content creation, website updates, promotional activities, LinkedIn community engagement, and overall digital brand visibility for Avisoft product and website.

Roles & Responsibilities:

Plan and execute digital marketing strategies to improve brand visibility and engagement
Write and publish SEO-friendly blogs, articles, and web content
Conduct keyword research and implement effective SEO practices
Manage and update website content to ensure accuracy and performance
Create and manage promotional campaigns for AviSoft and Mutual brands
Develop engaging content and posts for LinkedIn and other digital platforms
Handle community management and audience engagement on LinkedIn
Monitor and analyze website and campaign performance using analytics tools
Prepare reports on SEO performance, website traffic, and social media engagement
Collaborate with internal teams to maintain consistent branding across all platforms
Identify new digital trends and opportunities to enhance marketing strategies
Coordinate with designers or developers for website improvements and creatives

Qualifications & Skills:

Bachelors degree in Marketing, Communications, or related field
Minimum 1+ years of SEO experience, preferably from a professional services
Proven experience in SEO, blogging, and digital marketing
Strong command of English (written and verbal)
Hands-on experience with tools like Google Analytics, SEMrush, WordPress, and Canva
Familiarity with LinkedIn marketing and community management
Basic knowledge of website CMS and social media management tools
Creative mindset with attention to detail and consistency

Preferred Skills (Nice to Have):

Experience in B2B digital marketing or tech products
Knowledge of basic HTML/CSS or website editing
Understanding of paid campaigns (Google Ads, LinkedIn Ads)

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