Digital Marketing Executive

Job Title:

Location:

Experience:

Industry:

Department:

Role Overview:

The Digital Marketing Executive will support the planning and execution of digital marketing campaigns across social media, search, content, and web platforms for various media projects, brands, and campaigns. The role requires creativity, strong understanding of digital trends, and hands-on execution capability.

Key Responsibilities:

• Assist in planning and executing

  digital campaigns

  across platforms such as Facebook, Instagram, YouTube, Google Ads, and LinkedIn.
• Create and manage

  content calendars

  , coordinate with design teams, and publish content regularly.
• Monitor and optimize

  social media performance

  , engagement, and audience growth.
• Support

  SEO/SEM activities

  , keyword research, and website traffic optimization.
• Work on

  email marketing campaigns

  , newsletters, and automation workflows.
• Manage

  analytics and reporting

  using tools like Google Analytics, Meta Business Suite, and others.
• Coordinate with creative, production, and editorial teams for campaign alignment.
  
• Track

  social media trends, competitor activities, and emerging digital tools

  .
• Support influencer outreach and collaboration activities when required.
  
• Maintain brand communication guidelines across all digital channels.
  

Key Skills & Competencies:

• Basic knowledge of

  digital marketing tools

  (Google Analytics, Google Ads, Meta Ads Manager).
• Understanding of

  SEO, SEM, social media marketing

  , and content marketing.
• Strong communication, storytelling, and content coordination skills.
  
• Creativity and ability to work with design/content teams.
  
• Ability to analyze data and derive insights from digital analytics.
  
• Familiarity with

  Canva

  , basic video editing, or creative tools is a plus.

Qualifications:

• Bachelor’s degree in Marketing, Mass Media, Communication, Business, or related fields.
  
• Certifications from Google, Meta, HubSpot, or similar platforms are preferred.
  
• Internship experience in digital marketing or social media management is an added advantage.
  

Preferred Background:

• Experience in

  media, advertising, production house, OTT, or digital agency

  environments.
• Exposure to managing campaigns for

  brands, shows, or content creators

  .