Digital Marketing Executive (Ad Specialist)

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

JBK Technologies

2 - 4 years

3 - 4 Lacs

Pune

Posted:1 day ago| Platform:

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Skills Required

Marketing campaign strategies marketing Planning Search Console platform analytics Digital Marketing SEO Marketing Communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:
-Plan and manage cross-platform ad campaigns (Search, Display, YouTube, Social, Programmatic) focused on lead generation, CTR, CPA, and ROAS-Develop and execute full-funnel campaign strategies, including A/B testing and budget optimization-Set up and manage Google Display Ads and programmatic display campaigns for brand awareness and retargeting-Conduct keyword research, competitor analysis, and build audience targeting strategies including lookalike and retargeting segments-Collaborate with designers to create engaging ad creatives (static, video, carousel, etc.)-Optimize landing pages to improve conversion rates and user experience-Track and report performance using GA4, Google Tag Manager, Search Console, and platform analytics-Stay updated with digital marketing trends and support SEO and content initiatives as neededPreferred Experience:Google, LinkedIn, Meta AdsProgrammatic platforms (Criteo, StackAdapt, The Trade Desk)On-page/off-page SEO knowledge

More Jobs at JBK Technologies

Digital Marketing Executive (Ad Specialist)

Pune

2.0 - 4.0 yrs

INR 3 - 4 Lacs

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Digital Marketing Executive (Ad Specialist)