Job
Description
About the Internship: We are looking for a highly motivated and analytical MBA intern who possesses a solid understanding of digital marketing principles and data analytics. This internship provides a valuable opportunity to acquire practical experience in a fast-paced setting, where you will actively contribute to real-world marketing strategies and utilize data to propel business growth. The ideal candidate will play a crucial role in bridging marketing initiatives with data-driven insights, assisting in the optimization of campaigns and comprehension of customer behavior. Key Responsibilities: Data Analysis & Reporting: You will be responsible for collecting, cleaning, and analyzing data from a variety of digital marketing channels such as website analytics, social media, email campaigns, paid ads, and CRM systems to detect trends, patterns, and insights. Developing and managing marketing dashboards and reports utilizing tools like Google Analytics, Tableau, Power BI, or similar platforms, to offer actionable recommendations to the marketing team. Conducting in-depth analyses on campaign performance, customer segmentation, and user journeys to unveil opportunities for enhancement. Aiding in the setup and analysis of A/B tests and multivariate tests to enhance conversion rates and user engagement. Digital Marketing Strategy & Execution Support: Providing support in the development and execution of digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and content marketing. Performing market research and competitive analysis to recognize new opportunities and guide marketing strategies. Assisting in the optimization of website content and landing pages for better search engine ranking and user experience. Collaborating with the marketing team on content strategy by identifying data-driven topics and formats that resonate with target audiences. Strategic Insights & Recommendations: Translating intricate data findings into clear, concise, and actionable recommendations for stakeholders. Delivering findings to cross-functional teams such as marketing, product, and sales to influence business decisions. Contributing to the ongoing enhancement of our digital marketing and data analytics processes. Qualifications: Currently pursuing a Master of Business Administration (MBA) degree from an accredited institution. Possess a strong academic background with a focus or specialization in Marketing, Business Analytics, Data Science, or a related field. Demonstrated comprehension of digital marketing concepts and channels including SEO, SEM, social media, email marketing, and content marketing. Proficient in data analysis tools and techniques, with strong Excel skills. Familiarity with web analytics platforms like Google Analytics, Adobe Analytics, and other marketing automation or CRM tools such as HubSpot, Salesforce. Experience with data visualization tools like Tableau, Power BI is advantageous. Basic knowledge of SQL or programming languages like Python/R for data manipulation and analysis is highly desirable. Excellent analytical, critical thinking, and problem-solving abilities. Strong written and verbal communication skills with the capacity to present complex information clearly and concisely. Ability to work independently and collaboratively in a fast-paced, dynamic environment. High level of curiosity, proactivity, and a strong desire to learn and contribute.,
