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Digital Marketing

1 - 6 years

3 - 8 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Digital Marketing
The ideal candidate will be responsible for growing website traffic, increasing social media engagement & successful digital campaign executions through SEO, SEM, SMM, SMO & digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Requirements

Keyword Research:
  • Conduct thorough keyword research to identify high-performing and relevant keywords.
  • Analyze competitor keywords and industry trends to enhance our SEO planning.

On-Page Optimization:

  • Optimize website content, meta tags, and other elements for search engines.
  • Ensure the implementation of SEO best practices for improved website performance.

Content Planning:

  • Collaborate with content creators to develop SEO-friendly and engaging content.
  • Integrate keywords naturally into content and optimize for user experience.

Link Building:

  • Execute effective link-building strategies to enhance the websites authority.
  • Establish and manage relationships with relevant industry influencers.

Technical SEO:

  • Monitor website performance and resolve technical issues affecting SEO.
  • Implement and maintain XML sitemaps, robots.txt files, and other technical elements.

Analytics and Reporting:

  • Utilize SEO tools to track, analyze, and report on website performance.
  • Generate regular reports on key SEO metrics and recommend improvements.

Stay Updated:

  • Stay informed about industry trends, algorithm updates, and emerging SEO technologies.
  • Continuously adapt strategies to align with evolving search engine algorithms.

Website Design and Management:

  • Day to day co-ordination with web design agency.

Social Media

  • Social media creative posting
  • Social media analysis with competitors
  • Monthly Social media report creation.

Qualifications

  • Bachelors degree or equivalent (BBA/MBA preferred)
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Experience with SEO, SEM, SMM, SMO (at least 1 year preferred)
  • Proficient in SEO tools such as Google Analytics, SEMrush, AHRF, Moz, etc.
  • Strong analytical and problem-solving skills.
  • Strong written, verbal and collaboration skills

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