Digital Marketing Consultant

Key Responsibilities

• Develop and execute a cohesive content and engagement strategy for LinkedIn, Instagram, YouTube, and Facebook to enhance brand presence.
• Increase organic reach and visibility for our educational services through targeted social media campaigns.
• Create compelling content, including images, videos, infographics, reels, and case studies, tailored to each platform.
• Monitor and analyze performance metrics using tools like Meta Business Suite or Google Analytics to optimize campaigns and boost engagement.
• Collaborate with internal teams to showcase success stories, services, and client testimonials effectively.
• Research EdTech trends and incorporate insights into high-impact, relevant social media content.
• Ensure a consistent and professional brand identity across all digital platforms.

Requirements

• Demonstrated experience in digital marketing, social media management, or content creation (e.g., internships, projects, or freelance work).
• Strong understanding of branding and audience engagement strategies.
• Proficiency in design and marketing tools such as Canva, Adobe Suite, or Meta Business Suite.
• Excellent written communication and visual storytelling skills.
• Knowledge of SEO, social media algorithms, or digital marketing trends is a plus.

Preferred Qualifications

• Bachelors degree (or pursuing) in Marketing, Mass Communication, Design, or a related field.
• Experience in the EdTech industry is highly desirable.