Job
Description
Job Title: Digital Marketing Campaign Expert Key Responsibilities Campaign Strategy & Execution : Develop and implement targeted digital marketing campaigns to promote academic programs, courses, and events, focusing on lead generation, application nurturing, and student enrollment. Multi-Channel Campaign Management : Oversee campaigns across various digital channels, including social media (Facebook, LinkedIn, Instagram), search engine marketing (Google Ads), email marketing, and display advertising. Content Collaboration : Work closely with content creators to produce engaging and informative content, such as program brochures, success stories, and promotional videos, tailored to prospective students. Analytics & Reporting : Utilize tools like Google Analytics and CRM platforms to monitor campaign performance, analyze key metrics, and provide actionable insights to optimize future campaigns. SEO & SEM Optimization : Enhance website content for search engine visibility and manage pay-per-click (PPC) campaigns to drive targeted traffic to program landing pages. Budget Management : Develop and manage campaign budgets, ensuring cost-effective allocation of resources to maximize return on investment (ROI). Stakeholder Collaboration : Coordinate with admissions, academic departments, and external agencies to ensure cohesive branding and messaging across all digital platforms. Trend Monitoring : Stay updated with the latest digital marketing trends, tools, and best practices to maintain a competitive edge in the education sector. Required Skills & Qualifications Educational Background : Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Experience : Minimum of 3-5 years in digital marketing, preferably within the education sector or a similar industry. Technical Proficiency : Experience with digital marketing tools and platforms, including Google Ads, Meta Ads Manager, Google Analytics, and email marketing software. Analytical Skills : Strong ability to interpret data and make data-driven decisions to optimize campaign performance. Communication Skills : Excellent written and verbal communication skills to effectively convey messages and collaborate with teams. Project Management : Organizational skills to manage multiple campaigns simultaneously and meet deadlines. Creative Thinking : Innovative mindset to develop unique campaigns that resonate with prospective students. Preferred Qualifications Certifications : Certifications in digital marketing platforms (e.g., Google Ads, Meta Blueprint) are advantageous. Experience with CRM Platforms : Familiarity with CRM and/or marketing automation platforms like Slate, Salesforce, or similar. SEO & SEM Expertise : Advanced knowledge of SEO best practices and search engine marketing strategies. Content Management Systems : Experience with web content management systems and basic. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Paid sick time Paid time off Schedule: Morning shift Work Location: In person
