Digital Marketing

You will be responsible for planning and executing all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. It will be your duty to identify trends and insights to optimize spend and performance based on the gathered insights. You should possess a sound knowledge of email and marketing creative, delivery, and optimization trends. Your role will involve the execution of digital marketing campaigns across various channels such as search engines, social media platforms, and email marketing. Monitoring campaign budget, delivery, and performance to ensure all targets are met is also part of your responsibilities. You will be required to develop and manage digital marketing campaigns on platforms like Facebook and Instagram to generate leads and increase sales. Coordination with the content and creative team for campaign launches is essential. Additionally, performing keyword analysis, competitor analysis, and managing off-page and on-page activities will be part of your tasks. You should also design, build, and maintain a strong social media presence by creating and posting engaging content. Proficiency in marketing research and statistical analysis is crucial for this role. Your creativity will be put to test as you will be devising digital campaigns that engage, inform, and motivate the target audience. Expertise in outbound and inbound marketing strategies, including Google Adwords, Facebook Ads, and SEO, is required for this position.,