Digital Marketing

You will be responsible for assisting in the planning, execution, and optimization of online marketing efforts to promote products and services through digital channels. The ideal candidate should have a passion for marketing and technology, with a strong understanding of digital marketing concepts and best practices. You must be tech-savvy, intuitive, and creative to strengthen marketing campaigns effectively. Key Responsibilities: - Assist in formulating strategies to establish a lasting digital connection with consumers. - Plan and monitor the company's presence on social media platforms like Twitter and Facebook. - Launch optimized online advertisements through platforms like Google Adwords and Facebook to enhance brand awareness. - Actively participate in SEO efforts including keyword and image optimization. - Create online newsletters, promotional emails, and distribute them through different channels. - Provide innovative ideas for content marketing and website updates. - Collaborate with designers to enhance user experience. - Measure the performance of digital marketing strategies using web analytics tools like Google Analytics and WebTrends. - Stay updated on online marketing trends and adjust strategies accordingly. - Maintain relationships with media agencies and vendors. Qualifications Required: - Proven experience as a Digital Marketing Executive or in a similar role. - Excellent understanding of digital marketing concepts and best practices. - Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM. - Working knowledge of ad serving tools such as DART and Atlas. - Proficiency in web analytics tools like Google Analytics, NetInsight, and WebTrends. - Skills and experience in creative content writing. - Analytical mindset and critical thinking abilities. - Excellent communication and interpersonal skills. - Bachelor's degree in marketing or a relevant field.,