Digital Marketing Associate

About the Role

We are seeking a results-driven Digital Marketing Associate to join our dynamic team at Leap. If you have 12 years of hands-on experience managing paid digital advertising campaigns, especially on Meta (Facebook/Instagram) and Google platforms, and thrive in a fast-paced, entrepreneurial environment, this is the perfect opportunity to accelerate your career.

The charter for this role will include:

• Create, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms

• Track and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS)

• Prepare actionable reports and share insights to improve campaign effectiveness

• Use data and analytics to identify trends, diagnose issues, and recommend optimizations

• Assist and execute A/B tests for ads and landing pages to drive continuous improvement

• Collaborate with creative teams to develop and refine ad creatives and copy

• Monitor and maintain account and campaign hygiene to ensure optimal performance and compliance

• Tackle campaign challenges with a structured, analytical, and problem-solving approach

Ideal Persona would:

• 1+ years of hands-on experience managing paid campaigns on Meta and Google Ads

• Proficient with campaign management tools and analytics platforms (e.g., Google Ads Manager, Meta Ads Manager, Google Analytics)

• Strong quantitative, analytical, and problem-solving skills

• Demonstrated ability to achieve performance targets (e.g., CPA, ROAS)

• Excellent written and verbal communication skills

• Bachelors degree in Marketing, Business, Communications, or a related field

• Self-starter, highly organized, detail-oriented, and able to thrive with autonomy

• Experience with landing page optimization or creative briefing is a plus