Digital Marketing and Outreach

As a highly motivated and organized individual, you will lead the digital marketing, outreach, and partnerships for an Islamic app. Your role will require creativity, strong coordination skills, and the ability to execute comprehensive marketing strategies across multiple channels. Key Responsibilities: - Conduct market research to understand user needs, competitor activities, and emerging trends in Islamic/spiritual apps. Identify opportunities for growth across digital and offline channels. - Work closely with the graphic designer to ensure all marketing design requirements are delivered on time. - Coordinate with the content creation volunteer group to ensure consistency of messaging and quality. - Prepare and manage the annual social media calendar, ensuring consistent activity across all platforms. - Develop detailed digital + traditional marketing plans covering paid campaigns, grassroots outreach, and community engagement. - Create and execute digital marketing strategies and campaigns that align with the apps mission. - Implement SEO strategies to grow organic traffic on content marketing pages. Manage content marketing on the blog page. - Build and maintain partnerships with magazines, mosques, therapists, colleges, and Islamic organizations. - Oversee PR activities, ensuring positive visibility and reputation management. - Plan, design, and deliver engaging email campaigns (content + design + delivery). - Design and manage a College Ambassador Program, engaging students across campuses. - Build and maintain a network of social media influencers, handling outreach, onboarding, and collaborations. - Explore shoutout opportunities with relevant community pages, thought leaders, and Islamic content creators. - Manage all social media handles, ensuring regular posting, engagement, and follower growth. - Track and engage with social media content creators in the Islamic and wellness niche. Qualifications & Skills: - Proven experience in digital marketing, social media management, or community outreach. - Strong communication, coordination, and organizational skills. - Ability to multitask and manage multiple projects simultaneously. - Understanding of Islamic values and sensitivity in communication (preferred). - Familiarity with tools such as Google Analytics, SEO tools, and social media scheduling platforms.,