Digital Marketing and AI DXR

Job title:
The Digital Marketing and E-Commerce Specialist is responsible for orchestrating digital marketing and e-commerce initiatives and improving consumer experiences in alignment with strategic objectives, and guiding others for efficient and effective execution. The role conducts analysis of digital metrics and providing insights for strategic decision-making. The role possesses expertise in digital marketing best practices and tracking online journeys to optimize experience and improve digital and e-commerce performance.Your role:
u2022

Manages the planning and execution of digital marketing initiatives, in alignment with marketing and business objectives, including website development, landing page optimization, and omni-channel campaign orchestration to enhance digital presence and performance.

Improves digital consumer experiences across channels, collaborating with stakeholders to implement targeted improvements in web, mobile, and e-commerce touchpoints, embedding AI-driven personalization where relevant to increase engagement and satisfaction.

Manages digital commerce initiatives, ensuring tasks align with business objectives, KPIs, and timelines, while optimizing content, checkout flows, and digital journeys to drive conversion and loyalty.

Performs analysis of digital metrics, integrating traditional analytics with AI-powered insights (predictive modeling, customer journey analytics) to inform decision-making and improve digital and e-commerce outcomes.

Leads data-driven analyses of consumer behavior, tests, and campaign results, using insights to adjust strategies in real time, feed into new plans, and identify opportunities for scaling digital best practices.

Prepares and delivers reports on digital marketing performance, building dashboards and storytelling insights that guide leadership decision-making and investment prioritization.

Collaborates effectively with team members and cross-functional partners, streamlining processes, organizing digital assets and campaign workflows, and ensuring efficient execution across global and regional teams.

Stays ahead of digital marketing and AI trends, translating emerging technologies, platforms, and best practices into pilots and scalable programs that deliver competitive advantage and measurable business results.

You're the right fit if: (4 x bullets max)
Minimum 2 years of experience with Bachelor's in areas such as Digital Merchandising, Online Content Strategy or equivalent OR no prior experience required with Master's Degree.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.Onsite roles require full-time presence in the companyu2019s facilities.Field roles are most effectively done outside of the companyu2019s main facilities, generally at the customersu2019 or suppliersu2019 locations.Indicate if this role is an office/field/onsite role.About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.u2022 Learn more about .u2022 Discover .u2022 Learn more about .If youu2019re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .