Digital Marketing and AI DXR

Role Overview: As the Digital Marketing and E-Commerce Specialist at Philips, you will be responsible for orchestrating digital marketing and e-commerce initiatives to enhance consumer experiences and drive digital performance. Your role involves analyzing digital metrics, implementing improvements, and collaborating with stakeholders to optimize web, mobile, and e-commerce touchpoints. You will lead data-driven analyses, prepare reports on digital marketing performance, and stay ahead of digital marketing and AI trends to deliver measurable business results. Key Responsibilities: - Manage the planning and execution of digital marketing initiatives aligned with marketing and business objectives - Improve digital consumer experiences across channels by implementing targeted improvements and AI-driven personalization - Lead digital commerce initiatives to optimize content, checkout flows, and digital journeys for increased conversion and loyalty - Perform analysis of digital metrics, integrating traditional analytics with AI-powered insights for decision-making and improved outcomes - Lead data-driven analyses of consumer behavior, tests, and campaign results to adjust strategies in real-time and identify opportunities for scaling digital best practices - Prepare and deliver reports on digital marketing performance, building dashboards and storytelling insights for leadership decision-making - Collaborate effectively with team members and cross-functional partners to streamline processes and ensure efficient execution across global and regional teams - Stay ahead of digital marketing and AI trends, translating emerging technologies and best practices into scalable programs for competitive advantage Qualifications Required: - Minimum 2 years of experience with a Bachelor's degree in areas such as Digital Merchandising, Online Content Strategy or equivalent OR no prior experience required with a Master's Degree Company Details: Philips is a health technology company dedicated to providing quality healthcare for all. They believe in the importance of working together and encourage onsite roles to be present at least 3 days per week. Field roles are typically performed outside of the company's main facilities, often at customers or suppliers locations. Philips is committed to making a positive impact on society through their work in healthcare. Please note: This role is an office-based position at Philips. (Note: Any additional details about the company from the job description have been omitted),