Job
Description
Job Title: Digital Marketing Analyst Job Summary We are seeking a highly analytical and insights-driven Digital Marketing Analyst to support digital marketing efforts at an FMCG brand in Nigeria. The ideal candidate will be responsible for measuring performance across digital platforms, identifying key trends, and delivering actionable business insights that improve ROI, guide strategy, and fuel growth. Key Responsibilities: 1. Digital Performance Analytics: Track, measure, and report on KPIs across all digital marketing channels (Meta, Google, TikTok, YouTube, programmatic, influencers, etc.). Build and maintain performance dashboards for real-time monitoring and decision-making. Analyse media campaigns (paid, owned, and earned) to understand impact and optimize performance. 2. Data-Driven Insights & Optimization: Translate campaign data into actionable insights for content, creative, audience targeting, and media investments. Identify trends, opportunities, and gaps in digital performance, consumer behaviour, and competitive landscape. Recommend A/B testing strategies and optimization plans to enhance digital efficiency. 3. Platform & Tool Proficiency: Utilize tools like Google Analytics (GA4), Meta Ads Manager, TikTok Ads Manager, Google Data Studio, Looker Studio, and other mar tech tools. Understand attribution models, media mix modelling, and customer journey tracking. 4. Reporting & Business Impact: Prepare monthly and quarterly reports with clear narratives for senior stakeholders. Link digital KPIs to broader brand and business objectives awareness, consideration, penetration, and sales uplift. 5. Collaboration & Integration: Partner with the central brand, creative, and media teams to ensure data-driven planning and execution. Liaise with digital agencies, media buying partners, and tech vendors to align reporting and improve data integrity. Required Skills & Experience: 3+ years experience in digital marketing analytics, performance marketing, or digital strategy. Strong analytical and numerical skills with proficiency in Excel, SQL (preferred), and data visualization tools. Experience working with digital media platforms (Meta, Google Ads, TikTok, YouTube, DV360, etc.). In-depth knowledge of digital metrics (CPM, CTR, CPC, ROAS, Conversion Rates, etc.). Ability to interpret complex data into clear, actionable insights. Experience in FMCG or consumer marketing is a strong plus. Soft Skills: Strategic thinker with attention to detail. Strong communication and presentation skills. Ability to work cross-functionally and influence decision-making. Proactive, curious, and thrives in a fast-paced environment.
