Digital Marketer

This position requires an energetic and results-oriented Digital Marketer to enhance our brand’s digital presence across multiple online platforms. The ideal candidate will have basic level to extensive experience with Meta Ads (Facebook & Instagram), SEO, SEM, Google Ads, Email Marketing, and content creation, LinkedIn and other social media platforms. You should possess a creative flair for video content and poster content planning, as well as an energetic personality that thrives in a team-oriented environment.

Key Responsibilities:

• Meta Ads Management (Facebook & Instagram):
• Plan, execute, and manage targeted advertising campaigns on Meta platforms (Facebook and Instagram) to drive engagement, leads, and conversions.
• Continuously optimize ad campaigns based on performance data to maximize ROI.
• Collaborate with the design team to create compelling visuals and copy for Meta ad campaigns.
• SEO & SEM Strategy:
• Conduct keyword research and implement SEO best practices to improve the ranking of website content across search engines.
• Manage Google Ads campaigns, including keyword bidding, ad creation, and optimizing the ads for performance.
• Monitor and analyze SEO and SEM performance using tools like Google Analytics, Google Search Console, and SEMrush to improve site visibility.
• Google Ads & Paid Search Campaigns:
• Manage and optimize Google Ads campaigns for search, display, and remarketing to generate qualified leads and drive website traffic.
• Monitor and adjust PPC campaigns based on ongoing analysis to ensure maximum efficiency and budget optimization.
• Email Marketing:
• Create, test, and implement engaging email marketing campaigns aimed at promoting services/products and nurturing leads.
• Build targeted email lists, personalize campaigns, and track open/click-through rates to optimize future strategies.
• LinkedIn Marketing:
• Develop and execute content strategies to enhance the company's LinkedIn presence, aiming at increasing visibility and engagement.
• Post thought leadership articles, company updates, and industry-specific content to engage prospects, customers, and potential partners.
• Video Content Planning & Execution:
• Plan, create, and schedule engaging video content for social media platforms, website, and email campaigns.
• Collaborate with the creative team to develop compelling video assets (e.g., products, new achievements, new introductions, customer testimonials) to engage the target audience.
• Poster Content & Creative Planning:
• Design and oversee the production of poster content for online and offline campaigns, ensuring the message aligns with brand guidelines.
• Work with the creative team to ensure that visuals are attention-grabbing and resonate with the target audience.
• Analytics & Reporting:
• Regularly monitor and analyze all digital marketing campaigns, measuring performance and making data-driven decisions to optimize strategies.
• Provide clear reports on campaign performance, including metrics like website traffic, engagement, conversions, and ROI.
• Team Collaboration:
• Work closely with cross-functional teams, including content, design, sales, and product teams, to develop and execute marketing campaigns.
• Collaborate on brainstorming sessions, sharing insights and suggestions to improve overall marketing performance.
• Creative Problem-Solving & Idea Generation:
• Bring fresh, creative ideas to the table and be proactive in suggesting new ways to improve digital marketing efforts.
• Stay up-to-date on digital trends and emerging technologies to help drive innovation within the team.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in Meta Ads, SEO, SEM, Google Ads, Email Marketing, and LinkedIn strategies.
• Experience with video content creation and poster content planning.
• Strong understanding of online marketing concepts, such as user engagement, conversion optimization, and traffic generation.
• Excellent written and verbal communication skills, with the ability to tailor content to different audience segments.
• Energetic personality, self-motivated, and able to thrive in a fast-paced, collaborative environment.
• Exceptional attention to detail with the ability to manage multiple projects simultaneously.
• Strong team player with the ability to collaborate effectively across departments.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person